January 2012
57 posts
Recordgroei .nl domeinnamen in 2011
Het aantal domeinnamen is in 2011 met 14,5% gegroeid. In 2011 betekende dat in totaal 4.799.750 domeinnamen. Een ongekende groei, niet eerder groeide dit aantal in een jaar zo snel. Het aantal domeinnamen in Nederland gaat dus richting de vijf miljoen. Verwacht wordt dat ergens in april de 5-miljoenste domeinnaam wordt vastgelegd.
Met dus een kleine vijf miljoen domeinnamen is het .nl domein het op 2 na grootste landendomein ter wereld. Duitsland (.de) en het Verenigd Koningrijk (co.uk) staan met 14.741.060 en 9.846.991 domeinregistraties een stuk hoger. Vorig jaar stond China (.cn) nog op de derde plek. Dit domein krimpt echter sinds de administratieve regelgeving in 2010 is aangescherpt.
Nederland heeft een zeer hoog percentage breedband internet. De grote hoeveelheid .nl domeinnamen is dan ook te danken aan het toenemend internetgebruik onder de bevolking. Een andere reden is dat zowel bedrijven als particulieren zich in Nederland graag profileren met een .nl domeinnaam. Dat is te zien aan de hoge domeinnaamdichtheid van het Nederlandse domein: 1 .nl domeinnaam op elke 3 Nederlandse inwoners.
Bron: Persbericht Hostnet BV
Stat Alert: More connected phones than computers in key markets, says Google (updated)
By James Trew
Quick DARK VADOR Burger
Verzendkosten: een krachtige marketingtool
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Door Rowena van de Vossenberg van ReplaceDirect
Ieder jaar rond de feestdagen wordt het door veel webshops van de daken geschreeuwd: Geen verzendkosten! De mails waarin alles draait om de gratis verzending vliegen je om de oren. Steeds meer webwinkels stunten ermee, vooral rond de feestdagen, om de klant zo over te halen bij hen te kopen. Door de sterke opkomst van e-commerce zijn verzendkosten dan ook uitgegroeid tot een krachtige marketingtool.
Crisiscommunicatie en social media: de do’s en don’ts
Fraude, brand, misbruik, schorsing, uitgelekte mail, ongelukken: geen incident zo uitzonderlijk of het kan uitmonden in een crisis. Met de komst van social media bemoeit iedereen zich ermee en ventileert jan en alleman, al dan niet ongegronde, aantijgingen, meningen en vooral emoties op Twitter. Hoe voorkom je erger? Hoe manage je een crisis in en met social media?
Facebook Subscribe for Journalists: What Works and What Doesn’t
“Thousands” of journalists have signed up for Facebook Subscribe since it launched last September, according to a report released by Facebook Wednesday. Subscribe is a feature that allows Facebook users to follow the public status updates of other users without sending a friend request.
McDonald’s Follows Twitter Fiasco With Another Hashtag Campaign
McDonald’s — whose last Twitter campaign, themed #McDstories, became a magnet for criticism of the brand — launched another hashtag campaign on Wednesday. The new drive is called #littlethings.
The fast food giant introduced the talking point with the following tweet, which hit at 11:42 EST: “No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy?”
Despite the open-ended nature of the campaign, so far few users have used the hashtag as a forum for bashing the brand or taking the conversation in off-color directions. Responses so far include “a good cup of coffee in the morning” and “a child’s laugh.”
That’s a far cry from #McDstories, which drew comments like “Fingernail in my Big Mac once” and “ordered a McDouble. Something in the damn thing chipped my molar.”
However, McDonald’s may have another issue with #LittleThings: DoubleTree by Hilton recently launched a Promoted Tweet campaign with the same hashtag. Reps from DoubleTree could not be reached for comment at press time.
McDonald’s, which has close to 300,000 followers on Twitter and 13.8 million fans on Facebook, racked up those impressive stats behind strong brand recognition. But the company has been largely tentative with its social media strategy.
Use Up, Wear Out, Make Do: Buy Less in 2012
Internet entrepreneur Meg Hourihan says she has “more stuff than I could ever possibly use or need.” So this year, she’s resolved to wear out her resources—she will not buy anything new until she uses up, wears out, and makes do with the stuff she already owns.
Advertising op basis van social graph verhoogt de performance van direct response en brand lift
Dit is de meest significante conclusie van het onderzoek door 33Across. Het heeft grondig onderzocht wat het effect is van de consument haar social media connecties (en content) op de effectiviteit van advertising. 33Across onderzocht vijf verticals, automotive, consumer packed goods (CPG), entertainment, financiële diensten en retail.
Build 7 pillars. A new way of looking at your Twitter presence.
But first why the pic of Britney?
Now into their 4th year the Shorty Awards are becoming increasingly relevant and even Britney is chasing one this year. Luckily she is not campaigning in #green but I am up against other celebrities! You should try it out in your favorite category and see how you go. Its a fun thing and I also hope to use it to make a difference for the planet.
I know some of you struggle to keep your twitter accounts growing and want to do better so I’m giving out 7 clear tips here by the way of building blocks or pillars that will make it a more meaningful experience for you. Twitter is fantastic fun so please stick with it!
My reason for using twitter is not to make money but 3 major things. To connect people in the environmental space so that they co-ordinate their projects, to help them get their wonderful messages out in a more effective manner and to inspire the use Twitter and Social Media in general by environmentalists. You see nearly all of them remain unfortunately sceptical of the return on time and energy spent online.
I believe that together we can alter that mindset by inspiration and I discuss this lower down. In particular I like dolphins and am highly active in groups concerned with their well being.
So before we even get started I would like you to stop and consider the reason YOU log into Twitter. What is your why? The bigger this is and the more it resonates with you the more effective you will become.
These tips are based on my 7 pillars of online success which you can study in greater detail here. These seven pillars can be adopted to market anything – yes even your twitter account! All these pillars are essential building blocks and should be consistently refined. For example I spent 2 hours yesterday rebuilding my list @mqtodd/retweeters-communicative to include my recently most supportive and engaging people. Not only on just Twitter but on Facebook and Empire Avenue too. I see the social web as one big open space you see. Twitter is simply a network or a tool.
The Pillars work on the premise that you must be firstly known, then liked, followed and promoted before you are bought from. Know me (niche, location), Like me (content), Follow Me (social networking), Promote Me (Be shareable) and Buy from me (Have a product or a reason).
1st Pillar. Niche? What is your account about?
How do people see it? I suggest this be 2 or 3 things and be kept relatively narrow. If for example you want to connect with bloggers then tweet about blogging and social media. With maybe a local twist so that people can distinguish you. 10% or so of your tweets about London for example will mean that your followers remember that you are Steven the blogging coach from London and set you apart from other bloggers. Resist the temptation to tweet about health or say motor racing even if you are passionate about these things. Maybe make another account to tweet about them from.
It is increasingly important to be added to lists by the top people in your niche you see. Then they will become your advocates. Be a specialist.I for example watch and share primarily from 3 lists and I presume that others do the same. Mine are @mqtodd/mediatechnology (best news and views), @mqtodd/green (eco news), @mqtodd/retweeters-communicative )people who share my content), and @mqtodd/people-i-look-for (the people doing twitter the best who I either have a relationship with or want to).
2nd Pillar. Get the best tools working for you.
Master the use of certain tools. Then you will have a base of skill and technological support which will propel
you.
Buffer App, Twitter lists inside twitter.com (at least 4 really good ones as I explain just above), Twylah, Hootsuite, Bundlepost for content management, Retweetrank (I run my analytics once a week and if my stats fall I make some changes in the week to come), Manage Flitter, Tweetadder (see the link to get a seven day free trial just to your right). These are just a few I am using every day.
3rd Pillar. Content.
Your tweets have to be highly readable and it will help immeasurably if you also blog in your niche regularly and well. Be an authority and give massive value for free. Enough said! This the age of content marketing. Insanely great content in your niche will drive everything for you. Give out everything for free like I am doing here.
4th Pillar. Be social.
My Twitter experience exploded after I joined Empire Avenue in April 2011. Before that I was literally unknown and I was struggling to form relationships with the top tweeters. I was not being social enough on social media! There is absolutely zero way I would have been able to do this without Empire Avenue.
Now I am hanging out socially with key Twitter collaborators in Empire Avenue-related Facebook groups and this has spun off into involvement in Facebook groups of other communities such as 12 Most, Triberr, Connect.me and more.
Constantly invite your followers to connect with you on different platforms so as to deepen relationships. 140 characters is not always enough and conversation not always easy in Twitter. For example use a Xeeme profile which has links to all your main places ( to which my twitter account has sent over 40,000 vists). Regularly promote that profile.
Join Twitter parties called Tweetchats. Search the hashtags #pinchat (if you like Pinterest) #toolschat #gpluschat #getrealchat #sustainchat #mediachat #linkedinchat #smmanners and #eavchat for example. If you are really daring join #slumberparty. Come have fun.
5th Pillar. Be shared.
Making your content readily shareable is key. Have your blog or website set up for sharing (like I have the sliding share buttons out to the right and the bar below). This will lead to you getting followers.
On Twitter itself keep tweets short and sharp and informative to get retweeted.
However you have to do more. Be active and visible for example in communities like Triberr, Empire Avenue, Scoopit, Klout and Stumble Upon. These places alone “drive” around 200 tweets a day as @ mentions into @mqtodd. From there I can see who is sharing for me and I can thank and reciprocate.
6th Pillar. Be real
People like people. People especially like people like themselves.
Share photos with twitpic, foursquare checkins (with a photo as well), quirky real life experiences. Not all the time but regularly. Have a photo not a logo, even if you are a cause or a company. People like communicating with people. Be fun and engaging. Twitter is an open, random and supportive place. Be open, random and supportive.
7th Pillar. Playing small serves no-one. Least of all yourself.
Twitter is a very public space. In fact it is the only truly public social network. At some time you have to step up and become a leader. Begin communities, be the best in your niche and do not be scared to say so.Write a book, promote your achievements and successes from time to time. If the lower 7 pillars are all in order this should presumably happen naturally. Once you allow it. You have no right to play small.
If you have had any value from this or any of my other posts or tweets I would like a small favour please. I am at present involved in competition called the Shorty Awards. These are by far the most established and important social media awards. There are several categories and mine is #green.
I would like to get your vote in the #green category please. You can either do that by going to the awards website here and vote from there or you can vote with a tweet you make up. The tweet must be original, must contain the words @mqtodd #green and shorty awards and give a short reason. Use only the hashtag green or you will confuse their search robot!
Some examples of tweets I have had in the awards so far are…
From @DatingDiva
I nominate @mqtodd for a Shorty Award in #green because because his heart and action are as Green as his Hair!
From @CyndeeHaydon
I nominate @mqtodd for a Shorty Award in #green because of work with water, dolphins and sustainability
From @KathleenDeCosmo
I nominate @mqtodd for a Shorty Award in #green because he connects people in the green space.
From @HOmerAktas
I nominate @mqtodd for a Shorty Award in #green because he is a real supporter of the issue.
So anything like this will do.
This means a lot to me. I desperately want to use Twitter to make a difference for the environment and especially inspire others to do the same. Winning or even just becoming a finalist in these awards will help me take a massive step towards achieving this. I will need around 1000 votes I imagine. I am excited about the chance I have to inspire people. Vote for Britney as well if she rocks your boat. You can vote for as many people in as many categories as you like.
So please vote. It will take you 30 seconds or so and I will be massively grateful. Please also share this post with your friends on Twitter in the hope that they will learn from it. The better they get the better they will be at sharing and promoting you!
Thank you so much
Peace
Michael
ZO ZAG NEW YORK ER 30 JAAR GELEDEN UIT
New York City is en blijft een bijzondere en vette stad! Steve Siegel is een fotograaf uit New York en heeft zijn genomen foto’s uit de jaren ’80 ingescand om ze te delen met de rest van de wereld. Altijd al benieuwd hoe New York en haar inwoners er in de 80s uitzagen? Check dan deze awesome foto’s.
Hoe Facebook, LinkedIn en Twitter helpen bij het vinden van een baan
Social media lijkt meer en meer te worden gebruikt voor het vinden van een baan. Dat geldt niet alleen voor werkzoekenden maar ook voor het vinden van de juiste kandidaten. Het is haast ondenkbaar dat recruiters je LinkedIn profiel niet bekijken en even gluren naar je Facebook en/of Twitter account.
Nieuwe Facebook apps voor jouw Timeline
Facebook heeft bekend gemaakt dat er nieuwe Timeline apps beschikbaar zijn gekomen van Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot en anderen. Gebruikers kunnen nu hun Tijdlijn aanvullen en laten zien wat ze graag koken, eten, hun favoriete reisbestemmingen zijn, het rondje dat ze hardlopen of welke films ze hebben gekeken.
